Montag, 11. Januar 2010

Price Impact on Guest Satisfaction

A comment on the article "Price Impact on Guest Satisfaction"

I totally agree with the fact that the price influences the guest's
value perception, loyalty and expectations. It's normal that
when the guest pays a higher price it will be more difficult to
satisfy him. If he is paying a lower price the guest expects less
but can be more satisfied because he didn't expect such a good quality.
I think that today with the economic crisis people want to pay less
money but still have the same expectations so a hotel have to satisy
these two points. I don't really agree that price satisfaction has a
freater influence on loyalty than quality, because if a guest
didn't like his stay in the hotel, even if he likes the price he will
not come back for another stay.


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