A comment on the article "Upcoming Facebook changes: 7 things brands need to know"

I think that not all the facebook changes will be a real benefit for the hotels.
It begins with the status updates. It's really important that the member of a facebook hotel fan page gets the new information directly on his first page. But the changes in
news feed and live feed will be dangerous for the hotels because the information

will not be read by the fan and so the information will get lost.
Nevertheless it's good for the hotel if they can get the emails of the
users or fan page members so that they can send them emails or their hotel newsletters.
Also the facebook share button can be helpful for the hotels which are
present on facebook because they can see if their fans sahre the newest information
with their friends and what kind of information are shared between the users.