I think that not all the facebook changes will be a real benefit for the hotels.
It begins with the status updates. It's really important that the member of a facebook hotel fan page gets the new information directly on his first page. But the changes in
news feed and live feed will be dangerous for the hotels because the information
will not be read by the fan and so the information will get lost.It begins with the status updates. It's really important that the member of a facebook hotel fan page gets the new information directly on his first page. But the changes in
news feed and live feed will be dangerous for the hotels because the information
Nevertheless it's good for the hotel if they can get the emails of the
users or fan page members so that they can send them emails or their hotel newsletters.
Also the facebook share button can be helpful for the hotels which are
present on facebook because they can see if their fans sahre the newest information
with their friends and what kind of information are shared between the users.
It is true that Facebook is an amaing tool for some companies, but I agree with you thinking that this power may be decreasing. Facebook is being changed quite often, highlights have recently disappeared for instance even though they really put a stress on some information and links which could then be seen by other users who could become fan as well. That is just an example but it is one of the major ones for these past months.
AntwortenLöschenMoreover, companies who decide to use Facebook as a marketing tool have to do it completely. Not uploading informations is worst than not using it at all.
As a consequence, firms that choose to use Facebook do not make a wrong choice but really need to be sure of what they are expecting and what they are really to do to make it work.