It's true that hotels loose a lot of money because their customers are booking the rooms on OTAs. On the one hand and it's easier for the hotels to put their available rooms on OTAs because the OTAs have to manage the whole website but on the other hand they have to pay commissions which are really high. To avoid the commissions the hotels have to be able to redirect their potential customers on their hotel website. The problem is that a lot of hotels don't have a good homepage or the homepage is not reallt attractive or cannot be found via google. The hotels have to create a unique homepage with a unique style where customers like to book their rooms and where they can find more information than on the OTAs. Some hotels fear that if they won't be present on the OTAs they would lose a lot of customers and could not compete against the other hotels. They are completely right because today customers prefere to go on OTAs, but if we take the example of the hotel in Columbia (USA) which during one year was not present on any OTAs and had the same occupancy rate after one year we can see that it's possible for hotels to avoid OTAs.
Sonntag, 13. Dezember 2009
Donnerstag, 10. Dezember 2009
Hoteldistribution
Comparative Analysis of Hotel Distribution
Hoteldistribution
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Sonntag, 6. Dezember 2009
Freitag, 4. Dezember 2009
A comment on the article "Upcoming Facebook changes: 7 things brands need to know"
Nevertheless it's good for the hotel if they can get the emails of the
users or fan page members so that they can send them emails or their hotel newsletters.
Also the facebook share button can be helpful for the hotels which are
present on facebook because they can see if their fans sahre the newest information
with their friends and what kind of information are shared between the users.
I think that not all the facebook changes will be a real benefit for the hotels.
It begins with the status updates. It's really important that the member of a facebook hotel fan page gets the new information directly on his first page. But the changes in
news feed and live feed will be dangerous for the hotels because the information
will not be read by the fan and so the information will get lost.It begins with the status updates. It's really important that the member of a facebook hotel fan page gets the new information directly on his first page. But the changes in
news feed and live feed will be dangerous for the hotels because the information
Nevertheless it's good for the hotel if they can get the emails of the
users or fan page members so that they can send them emails or their hotel newsletters.
Also the facebook share button can be helpful for the hotels which are
present on facebook because they can see if their fans sahre the newest information
with their friends and what kind of information are shared between the users.
Donnerstag, 3. Dezember 2009
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