It's true that hotels loose a lot of money because their customers are booking the rooms on OTAs. On the one hand and it's easier for the hotels to put their available rooms on OTAs because the OTAs have to manage the whole website but on the other hand they have to pay commissions which are really high. To avoid the commissions the hotels have to be able to redirect their potential customers on their hotel website. The problem is that a lot of hotels don't have a good homepage or the homepage is not reallt attractive or cannot be found via google. The hotels have to create a unique homepage with a unique style where customers like to book their rooms and where they can find more information than on the OTAs. Some hotels fear that if they won't be present on the OTAs they would lose a lot of customers and could not compete against the other hotels. They are completely right because today customers prefere to go on OTAs, but if we take the example of the hotel in Columbia (USA) which during one year was not present on any OTAs and had the same occupancy rate after one year we can see that it's possible for hotels to avoid OTAs.
Sonntag, 13. Dezember 2009
Donnerstag, 10. Dezember 2009
Hoteldistribution
Comparative Analysis of Hotel Distribution
Hoteldistribution
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Sonntag, 6. Dezember 2009
Freitag, 4. Dezember 2009
A comment on the article "Upcoming Facebook changes: 7 things brands need to know"
Nevertheless it's good for the hotel if they can get the emails of the
users or fan page members so that they can send them emails or their hotel newsletters.
Also the facebook share button can be helpful for the hotels which are
present on facebook because they can see if their fans sahre the newest information
with their friends and what kind of information are shared between the users.
I think that not all the facebook changes will be a real benefit for the hotels.
It begins with the status updates. It's really important that the member of a facebook hotel fan page gets the new information directly on his first page. But the changes in
news feed and live feed will be dangerous for the hotels because the information
will not be read by the fan and so the information will get lost.It begins with the status updates. It's really important that the member of a facebook hotel fan page gets the new information directly on his first page. But the changes in
news feed and live feed will be dangerous for the hotels because the information
Nevertheless it's good for the hotel if they can get the emails of the
users or fan page members so that they can send them emails or their hotel newsletters.
Also the facebook share button can be helpful for the hotels which are
present on facebook because they can see if their fans sahre the newest information
with their friends and what kind of information are shared between the users.
Donnerstag, 3. Dezember 2009
Montag, 30. November 2009
Short analysis of www.Designhotels.com
Short analysis of www.DesignHotels.com
Short analysis of www.Designhotels.com
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Samstag, 28. November 2009
Social Media in the Hospitality Industry
A Comment to the article "The time is now for hotels to get involved with social media"
It's really important today that hotels consider the social media because it's the most easiest way and cheapest method to promote the hotel and to get in touch with the guests.
It's really important today that hotels consider the social media because it's the most easiest way and cheapest method to promote the hotel and to get in touch with the guests.
Today everything happens on the internet and that's why hotels have to start to work on this big platform.
In this text we can find the different benefits of social media for the hotels.
The first one is that it can be a New Marketing Channel. I think that it's not only a new marketing channel but only the cheapest marketing channel that a hotel can get.
Creating a facebook page or a twitter account costs nothing but the hotel can re
ach a lot of potential guests through it. For example when I created the facebook page for the hotel in which I worked this summer, after 2 months the page had already 300 fans with whom shared the newest information and promotion of the hotel. To find potential fans for my facebook page I went through the lists of all the former geusts of the hotel, put their email address on facebook and if they had a profile I invited them to become a fan of the page. The only problem was that I could only invit 10 persons a day because if I invited more facebook threatened me to delete my page because of terms of violations because facebooks doesn't exist to make free advertising and sending invitations and updates to facebook profiles. So finally on facebook not everything can be done so easily.
In this text we can find the different benefits of social media for the hotels.
The first one is that it can be a New Marketing Channel. I think that it's not only a new marketing channel but only the cheapest marketing channel that a hotel can get.
Creating a facebook page or a twitter account costs nothing but the hotel can re
ach a lot of potential guests through it. For example when I created the facebook page for the hotel in which I worked this summer, after 2 months the page had already 300 fans with whom shared the newest information and promotion of the hotel. To find potential fans for my facebook page I went through the lists of all the former geusts of the hotel, put their email address on facebook and if they had a profile I invited them to become a fan of the page. The only problem was that I could only invit 10 persons a day because if I invited more facebook threatened me to delete my page because of terms of violations because facebooks doesn't exist to make free advertising and sending invitations and updates to facebook profiles. So finally on facebook not everything can be done so easily.In fact social media is a real benefit but to be successfull a lot of time has to be spent on those kind of social media websites. It is not enough to put only new videos or updates
of new hotel promotions on those kinds of pages but there should be a real interaction between the visitors or members of those kinds of social media websites and the hotel. Questions of te vistors or members should be answered, for example on facebook new friends should be found that would become a fan of the pacebook page of the hotel, news and promotions should always be updated to keep this sites alive, because users get bored very fast.
I think that the amount of time that those kinds of websites need should not be neglected, even if it's simple to handle.
of new hotel promotions on those kinds of pages but there should be a real interaction between the visitors or members of those kinds of social media websites and the hotel. Questions of te vistors or members should be answered, for example on facebook new friends should be found that would become a fan of the pacebook page of the hotel, news and promotions should always be updated to keep this sites alive, because users get bored very fast.
I think that the amount of time that those kinds of websites need should not be neglected, even if it's simple to handle.
Another benefit of social media is that it offers a fast method for the hotel to communicate with the potential guest or the guests that already have been in the hotel.
It's sure like it i said in this text that the hotel will sometimes find some negative reactions of past customers on the internet, but it's important to respond to those reactions not only to show that the hotel cares, but also to clarify some points. I remember that during my last internship we received some bad comments of our hotel on trip advisor, but they included facts that were completely wrong and which were invented to give the hotel a bad image. It was more than a negative critic that's why the director had to put his respond on the trip advisor page to clarify the facts that were mentioned.
It's sure like it i said in this text that the hotel will sometimes find some negative reactions of past customers on the internet, but it's important to respond to those reactions not only to show that the hotel cares, but also to clarify some points. I remember that during my last internship we received some bad comments of our hotel on trip advisor, but they included facts that were completely wrong and which were invented to give the hotel a bad image. It was more than a negative critic that's why the director had to put his respond on the trip advisor page to clarify the facts that were mentioned.
Another effect that is mentioned in the text is to improve results by the help of social media. This is the only point were I m a bit sceptical. It is said in the text that RIU generated $10,000 only with the facebook page. I'm not really sure that this can be measured I mean how can RIU really know that facebook fans stayed in their hotels? Do they really compare the names of the guests with the names of the fans of the RIU Facebook page? I don' think so that's why i can't really trust this fact.
All in all i can say that social media is really important in the hospitality industry but it is not as easy that everybody thinks it is.
All in all i can say that social media is really important in the hospitality industry but it is not as easy that everybody thinks it is.
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